We all love selfies. You, me, that girl over there, everybody. And, if you think about it, taking selfies together is a way to consolidate friendship and closeness. Seriously, not even a hug is that meaningful.

We needed to bring people closer to YouTube, really experiencing the whole thing, so that’s when we thought: hey, why don’t we take a selfie?

To make it happen, we picked as representatives the troupe of comedians Porta dos Fundos, one of the most successful channels in Brazil with almost ten million subscriptions, and then proudly developed the Selfie do Porta Machine - in fact, it was a Photo-bombing machine, but people didn’t knew that till they received the pic in their devices. :)

Taking your selfie was easy breezy. A partnership with urban advertising company Ótima, the Selfie Machine is an installation that synchs up with your mobile phone, takes a picture, applies Porta dos Fundo's characters to the photo and sends it directly to your device.

Three of them were placed at some super-busy bus stops in São Paulo where, for one month, people took selfies and shared them all over social networks, making for over nine thousand interactions. Pure love. Thousands of selfies were taken. Not a single duckface.

Recognition

2015 - Wave Festival in Rio - Shortlist

My Contribution

Creative Direction, Art Direction

Contributors

CCO: Eduardo Camargo
Creative VP: Túlio Tavanielli
Associate Creative Director: Carla Cortegoso
Copywriter: Carla Cortegoso, Raphael Bispo
Art Director: Marco Giuseppe

Photography: Alisson Louback

Google: Francisco Alencar, Daniel Xavier,
Michelle Kutnikas, Thiago Avancini, Marcos Valeta

Agency: Mutato (São Paulo) 
Year: 2015