John Deere
Collection 2025

During my time ahead of New Vegas’ creative team, John Deere briefed the agency to create the next catalogue for their John Deere Collection clothing line.

While successful, the Collection hadn't broken into broader markets, prompting John Deere to seek a fresh approach for the 2025 launch, aligning its creative concept and aesthetics more closely with the fashion industry.

The 2025 Collection adopted a contemporary strategy, mirroring streetwear brands by utilizing a concept fashion film and periodic "drops" promoted via social media. The studio shoot also produced a printed lookbook and full product catalogue, introducing the new creative direction to John Deere stores throughout Brazil.

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My Contribution

CCO, Concept, Creative Direction, Art Direction, Copywriting

Contributors

COO: Vinícius Facco
CXO: Ju Machado
Producer: Marcela Junqueira

Little Door Group
Film Director: Lê Zluhan
Photographer & DOP: Gabriel Not
Set Art Direction: Gui Martins
Executive Producer: Binho Lemes
Image Treatment: Carlo Barros
Editing and Post-Production: Gustavo Eder
Sound: Coletivo 4'33”

Agency: New Vegas (São Paulo)
Year: 2024

 
 
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