John Deere
Collection 2025

During my time ahead of New Vegas’ creative team, John Deere briefed the agency to create the next catalogue for their John Deere Collection clothing line.

While successful, the Collection hadn't broken into broader markets, prompting John Deere to seek a fresh approach for the 2025 launch, aligning its creative concept and aesthetics more closely with the fashion industry.

The 2025 Collection adopted a contemporary strategy, mirroring streetwear brands by utilizing a concept fashion film and periodic "drops" promoted via social media. The studio shoot also produced a printed lookbook and full product catalogue, introducing the new creative direction to John Deere stores throughout Brazil.

JD_0148.png
JD_0241.png
JD_0014.png
JD_0083.png
JD_0136.png
JD_0396.png
JD_0768.png
JD_0771.png
JD_0844.png
JD_0891.png
JD_0927.png
JD_0953.png
JD_0423.png
JD_0473.png
JD_0510.png
JD_0559.png
JD_0634.png
JD_0729.png
JD_0960.png
JD_0988.png
JD_1124.png
JD_1162.png

My Contribution

CCO, Concept, Creative Direction, Art Direction, Copywriting

Contributors

COO: Vinícius Facco
CXO: Ju Machado
Producer: Marcela Junqueira

Little Door Group
Film Director: Lê Zluhan
Photographer & DOP: Gabriel Not
Set Art Direction: Gui Martins
Executive Producer: Binho Lemes
Image Treatment: Carlo Barros
Editing and Post-Production: Gustavo Eder
Sound: Coletivo 4'33”

Agency: New Vegas (São Paulo)
Year: 2024

 
 
Previous

Coca-Cola Vintage Pack
Next

Sadia Summer Moments