Coca-Cola
Vintage Pack

In the year that celebrated 100 years of the iconic contour, Coca-Cola launched a collection of 6 historic bottles that tell the trajectory of the famously recognizable design.

To promote the Vintage Pack launch, we evoked a popular, recognizable art style that has been historically printed on Coca-Cola merchandising over the world, a huge part of the brand’s visual identity and imagery on peoples memories:

we created a series of Norman Rockwell-inspired illustrations.

But instead of using the original old images to tell this story, the vintage aesthetics were brought to depict contemporary everyday situations and scenarios. The images were promoted as Instagram and Facebook posts, and print ads on Vogue and GQ.