We created a social game to find the biggest - and more persistent - Lenovo fan.

The game was inspired by and was created to work as a spin-off from the Lenovo global TV Spot, witch was titled The Pursuit and was directed by 007’s director Martin Campbell.

The player had to run against the clock to crack a 4 combination code. If the player figures out the code, the IdeaPad now becomes his virtual possession. But when the player gets the ultrabook, the code resets itself automatically, so any other player can steal the IdeaPad as soon as they cracked the new code. The player who kept the IdeaPad the longest at the end of the game, won an actual IdeaPad.

Results

1,355,908 games played by 42,522 unique players.
The average time for each game was 35 minutes.
32 million people reached in Facebook.

My Contribution

Concept, Creative Direction

Contributors

Creative VP: Mauro Silva, Keke Toledo
Art Director: Raphael Ferraz, Bruno Zampoli, Karen Sampaio
Copywriter: Dudu Kotolák, Flávio Reghini, Marcelo Druck

Agency: ℓiⱴε (formerly LiveAD) (São Paulo) 
Year: 2012