Coca-Cola + Vogue
Aluminum Fever
Coca-Cola came to us to create the launch strategy for its new bottle. A special premium bottle, made for special moments, with the classic and unmistakable contour’s design, 100% made of aluminum.
So we translated the premium concept of the new product into a fashion editorial produced by Vogue Brasil.
The Aluminum Fever concept was created from the product itself, and all the fashion inspiration for the production came from the same concept.
This work was published in the 2016’s January issue of Vogue.
Here is Vogue’s PR Release (in portuguese).
Fashion Films
The backstage of this editorial inspired 4 scripts that were filmed on the spot.
My Contribution
Concept, Creative Direction
Contributors
CCO: Dudu Camargo
Concept: Ana Paula Marques, Fernanda Guimarães, Tomás Lima
Creative Director: Fernanda Guimarães
Art Director: Tomás Lima
Copywriter: Ana Paula Marques
Planner: Tullio Nicastro
Audiovisual Producer: Lara Kaletrianos
Vogue Team
Creative Director: Clayton Carneiro
Make-up artist: Max Weber
Stylist: Raquel Kavati
Audiovisual Producer: Breno Gonçalves
Film Direction: Jacques Dequeker
Cinematography: Jacques Dequeker
Editing: Dequeker Fashion Films
Audio production: Loud
Agency: Mutato (São Paulo)
Year: 2016