Souza Barros Brokers
Stock Market For
Political Values
2010 Cannes Lions - Silver - PR / 2010 El Ojo - Silver - PR / 2010 SXSW Interactive - Shortlist - Activism /
2010 Cannes Lions - Silver - PR / 2010 El Ojo - Silver - PR / 2010 SXSW Interactive - Shortlist - Activism /
We believe your vote is a long term investment in your own welfare. But just like in the financial world, to succeed, you need proper information. So we created an unexpected way of teaching about politics and investment at the same time.
It's known that Brazilians lack information about politics and finances. So we wanted to solve two problems at the same time. We put the politicians on sale.
Our website worked just like any other home broker website, but instead of real stocks, politicians were divided in fractions and sold to anyone who wanted to invest on them. Just like a real Home Broker. At BOVAP (short for Bolsa de Valores Políticos), people could buy them or sell them, following their guts combined with real information of every politician running elections.
How it spread
We used the hottest theme at the time, elections, to teach a new generation about stock market and politics. On the first month, millions of people were impacted by spontaneous media and social. All sorts of media talked about the idea and some of them, such as Folha de São Paulo, covered the politicians prices flow, showing millions of people how public opinion (their prices) was being measured on BOVAP’s website.
You can check below the video introduction (for the users) and some examples of politicians being evaluated on the streets.
Read below (in portuguese) the manifesto received by each of the first members invited to the platform.
Recognition
2010 Cannes Lions - Silver - PR
2010 El Ojo - Silver - PR (the leading advertising and communications festival at the Ibero-American industry)
2010 SXSW Interactive - Shortlist - Activism
My Contribution
Art Direction, Associate Creative Direction
Contributors
Creative VP: Mauro Silva, Keke Toledo
Concept: Amnah Asad, Júlia Duarte, Mauro Silva, Will Prestes
Creative Director: Júlia Duarte
Art Director: Rodrigo Rocha, Felipe Fornari, Alexandre Kiss II
Copywriter: Júlia Duarte, Lucas Bergallo
Curatorship & Relationship Dept.: Amnah Asad, Bia Sano
Planner: Will Prestes
Paper-cut collage and digital Illustration: Eduardo Recife
Audio Production: DaHouse
Agency: ℓiⱴε (formerly LiveAD) (São Paulo)
Year: 2010